succes! starbucks closes in bern!1 min read

hah. starbucks had to close 1 branch in bern, switzerland, because the customers stayed away.
there is only 1 starbucks left in bern now.
thats brilliant!!!!
[in thun, a smaller town close by, the only starbucks branch was recently closed as well.]

apparently starbucks is doing really well in zurich. but not at all so in bern.
which yet again proves that the obsessively uberhip inhabitants of downtown switzerland aka zurich will fall for any fad there is… even if the fad is as ridiculous as starbucks selling frappuccinos for 19.99.
on sale…

or: its good to live in an unhip place sometimes!

in related news: the starbucks email prank – via boingboing

edit: starbucks branches closing and mcDonalds visited by shopping crazed monkeys? thats Bern for you! [via bernergazette]

monkeys visit mcD

8 Replies to “succes! starbucks closes in bern!1 min read

  1. Pingback: Berner Gazette
  2. find ich auch geil das starbucks branches schliessen muss. aber ich glaub das hat nicht viel mit hippnes von zürchern oder bernern zu tun, soweit ich das als total unhipper basler immigrant in zürich (oder bin ich dann ein emigrant?) beurteilen kann…

  3. starbucks funktioniert in zürich v.a. wegen den amerikanischen touristen, die sich dort teuer ein stück heimat erstehen. aber natürlich sind wir trotzdem total uberhip, und das mit begeisterung und aus voller überzeugung!

  4. aha…
    zureicher: ueberhip aus uberzeugung.
    berner: unhip aus understatement.
    basler: unhippe immigranten aus emigrierter begeisterung.
    wir kommen der sache naeher.

  5. bern = shangri-la, (oder ob das einem emigrierten wannabe-berner aus der ferne bloss so scheint?)

  6. i actually just visited starbucks.com (not recommended and therefore not linked!) to see how many branches to go. but they did not tell. now is that noble of them, as in we dont brag, or is it whimpy, as in there are too many closing these days, it would not look good??? hmmm

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