schnappi : a german p2p success story

yesterday on german television stefan raab [tv-total] introduced joy, the extremly cute, 9 year old singer of the german kidsong-megahit schnappi about a small crocodile.

as it turns out this song is actually a P2P sucess story:

schnappi was recorded 4 years ago, when joy was 5 years old and released on a kidsong compilation.
somebody must have discovered it there and subsequentially it went viral and was spread like wildfire via email and P2P networks.
[it can still be downloaded semi-officially here. along with some remix versions and with the text to sing along. monkeypunk quite likes the beatbox version! the other remixes are shite]

the P2P success of schnappi was so huge that eventually somebody from the industry heard about it, snagged the song up and gave it a propper single release with video, website, merchandising – the whole salami.

schnappi has by now sold close to half a million times, which for the german market is a very respectable number, and it has topped the single charts in germany…

[und nein, der refrain lautet nicht “schnipp schnapp schnäbi ab”, selbst wenn die autorin, die tante der kleinen joy, eine lesbe ist…]

About Jan Zuppinger

Jan Zuppinger has been writing this blog since 2002. He likes to grow vegetables. He likes to eat them too. He has opinions on everything, but sadly no one cares. Jan Zuppinger is not joking, just joking, he is joking, just joking, he's not joking. *click.