yesterday apple put the “a greener apple” banner on their front page, linking to an open letter by steve jobs explaining the companies strategy to become greener.
Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.
I hope you are as delighted as I was when I first learned how far along Apple actually is in removing toxic chemicals from its products and recycling its older products. We apologize for leaving you in the dark for this long. Apple is already a leader in innovation and engineering, and we are applying these same talents to become an environmental leader. Based on our tangible actions and results over time, hopefully our customers, employees, shareholders and professional colleagues will all feel proud of our ongoing efforts to become a greener Apple.
Steve Jobs
my apple fanboy meter just went up a few nudges [no real need to say that it was at an all time low in recent times]
btw. greenmyapple won a webby in activism category; very nice and much deserved for a very cool online campaign.