why is that girl hiding behind an advertisement?

swiss HIV discrimination campaign 1
swiss HIV discrimination campaign 2

this streetartsy advertisement campaign by swiss aids organisation aids hilfe schweiz works well, because it makes the passerbys do a double-take. at first i wondered, if this was a streetart project, which in and off itself would have been quite a cool idea – a girl hidden behind huge advertisement panels.

but the text reads: “children like lea do not hide for fun, but because they are afraid of discrimination” [translation: mine]

the campaign’s aim is to prevent discrimination against HIV-positive people.


About Jan Zuppinger

Jan Zuppinger has been writing this blog since 2002. He likes to grow vegetables. He likes to eat them too. He has opinions on everything, but sadly no one cares. Jan Zuppinger is not joking, just joking, he is joking, just joking, he's not joking. *click.