why is that girl hiding behind an advertisement?1 min read

swiss HIV discrimination campaign 1
swiss HIV discrimination campaign 2

this streetartsy advertisement campaign by swiss aids organisation aids hilfe schweiz works well, because it makes the passerbys do a double-take. at first i wondered, if this was a streetart project, which in and off itself would have been quite a cool idea – a girl hidden behind huge advertisement panels.

but the text reads: “children like lea do not hide for fun, but because they are afraid of discrimination” [translation: mine]

the campaign’s aim is to prevent discrimination against HIV-positive people.

link

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