with all the huge LABELS written all over them, underwear for men has become a real problem. and if you speak several languages things are much worse. a german comedian once rightly said, that the word KLEIN – klein in german means little – has no right to be written anywhere near his best friend. so CALVIN KLEIN is outta the question. now i am not homophobic! but HOM is just one letter short of homo and the horizontal bracket is sort of suspicious too. SWEET as in italian: DOLCE is not how i’d describe my dong either, so strike DOLCE & GABBANA from the list of possibilities. [maybe CATIVO?] and the same goes for SKINNY and SLOGGI. DIESEL? nah! [diesel engines are loud and stinky. maybe KEROSEN or even FUEL would be more elegant?]
so you see my problem…
now if they’d changeEMPORIO ARMANI to EMPEROR ARMED we could start discussing… ZAKK is not half-bad. and HUGO BOSS would work, if i could customize it to my first name. there is one german brand called SCHIESSER, which translates to SHOOTER in english, but i’d much prefer STECHER – which i can’t translate – to be honest.
but we would like to see more humerous brands like: HOT DOG or WILLY or THIS WAY with an arrow pointing down. or how about just plain fabric? like in the good old days …. [god am i getting old…]

About Jan Zuppinger

Jan Zuppinger has been writing this blog since 2002. He likes to grow vegetables. He likes to eat them too. He has opinions on everything, but sadly no one cares. Jan Zuppinger is not joking, just joking, he is joking, just joking, he's not joking. *click.