here are two websites re: sneakers which cover the opposite spectrum of the sneaker=lifestyle topic.
eu.cmax.com: costum configured sneakers. from a impressive number of parameters over 1’000 types of different sneakers can be configured, carrying the logo of a company for instance, like this lovely visa-sneaker… as fascinating as it is is scary.
blackspotsneaker.com: spoof add sneaker campaign copying nike. “rethink the cool + the shoe. For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight’s Nike is a fading empire, badly hurt by years of “brand damage” as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor.”