ok, so the image is crap, but these bobsledders behinds do in fact sport the hakle logo. hakle has nothing, or at least not much, to do with cute puppies, despite what their website seems to suggest. hakle is a german producer of toilet papers. i took a moment to try and come up with a worse logo for that spot. a condom brand came to mind, to give the thing a homosexual twist. but i think nothing beats hakle.